Communication and Design manager. Designer.
Expert in brand and corporate identity, strategy, brand architecture, usability, integrated communication, user experience, web marketing, brand development e management.
10 years of experience in ideation and management of communication, brand and corporate identity, publishing, packaging, web, retail and events projects in different sectors.
Responsible for the entire design process, from the acquisition of the order to the brief and production, in collaboration with the customer and the creative team (from 3 to 15 professional roles).
From November 2012 - Communication and Design Manager – .Cri
Atac (Transportation), Biancoseta (Textile-Soft furnishings), Chefaro Pharma (Pharmaceutical), Foschi (Precision Instruments), Radici Comuni (Citizen services), Sapienza Università di Roma (Education), Soberana (Transportation), Unitelma Sapienza (Education).
Senior consultant expert in organizing, managing, projecting and designing online/offline communications activities and products, coordinating different professional roles.
Project responsibility for brand as Chefaro Pharma, with the RestivOil (oil-shampoo) communication and packaging, Foschi for Catalogues and Offers, Unitelma Sapienza for Corporate identity and websites. Customer Management, interpretation of project features and purposes, strategic inputs to the team and production, results checking, performance analysis in terms of design and economic feasibility.
From 2006 collaboration with Sapienza Università di Roma for visual identity standardization and its development on different communication tools: forms, signage, brochure, advertising campaigns. Design and check of identity application, inside and outside the University, and definition of the communication strategy.
From 2010 design of digital identity of the Sapienza University: corporate communication portal and decentralized structures websites as well as management of products. Identity management in collaboration with projects teams and suppliers. Training activities about of the use of identity guidelines targeted to the University’s staff and verification of their proper application.
From May 2013 to December 2014 – Web System Manager
Customer: Finmeccanica (Aerospace e Defence)
Consultant in charge of the Finmeccanica Web System design, definition and application of digital communication strategy and Groups identity guidelines. Management of the corporate website, through the setup of information and the cooperation with internal process owners, and management of all the satellite sites (company/offer) in collaboration with the focal points of the subsidiaries.
Activities carried out during the process of creation, development and release of the sites system:
- competitors benchmark;
- communication needs and functionality analisys;
- project planning and timing;
- definition of the content exposure criteria, on the basis of benchmarks and parameters Comprend – web ranking of Hallvarsson & Hallvarsson (navigation tree);
- design and training on digital identity guidelines application (infographic, layout, image processing);
- training on web platform use (Alfresco);
- assistance in structure and content implementation;
- check of overall coherence;
- collection of further communication and functional needs with the aim of optimizing the communication plan.
On December 2014 Finmeccanica corporate website was awarded as a Best Improver by Comprend Webranking, upgrading from 29th to 19th position.
Finmeccanica websites published from July 2013 to December 2014:
www.finmeccanica.com, www.finmeccanica.co.uk, www.aleniaaermacchi.it, www.aleniana.com, www.ansaldobreda.it, www.citytocitydays.bredamenarinibus.it, www.selex-es.com, www.de.selex-es.com, www.us.selex-es.com, www.selexgalileo.com, www.expo2015.selex-es.com, www.otomelara.it, www.telespazio.com, www.agustawestland.com, www.no.agustawestland.com , www.wass.it.
From November 2012 to June 2013 – Professor – Scuola Romana di Fotografia
Teaching of the basic principles for the creation of an advertising campaign: design, graphic, emotional aspects of shooting. Definition of topics and work tasks, product reviews and final tests.
From March 2011 to February 2013 – Partner and Project Manager – Fermenti
Administrative and organizational agency activities. Web design, through the development of corporate sites such as the Fondazione Gimema, or more complex projects of e- commerce and digital systems, such as the Cedat 85 range of products. Web marketing campaigns, especially based on the use of social networks integrated in traditional communication.
Beere (Food), Cedat 85 (IT), Chefaro Pharma (Pharmaceutical), Fondazione Gimema (Onlus), Foschi (Precision instruments), Unitelma Sapienza (Education).
From September 2010 to November 2011 – Project Manager – Humus Design
Management of the entire agency portfolio as a main focal point experienced in many industrial sector, from Law to Aerospace, and in different kind of projects, from branding to publishing, up to traditional campaigns and events. Creative teams coordination and customer management (both planning and administrative aspects).
AdnKronos (Press), Chefaro Pharma (Pharmaceutical), Finmeccanica (Aerospace and Defence), Comune di Roma (Citizen services), Fondazione Valore Italia (Arts, Cultur, Design).
From September 2008 to September 2010 – Account and Project Manager – Publicis Carré Noir division
Coordination of activities related to: brand creation, corporate publications, packaging, corporate identity, exhibition stands for events, websites, communication campaigns, with the role of project leader, in B2B and B2C sectors. Project management, from collection and interpretation of customer communicational needs to estimation, by analysis and strategy, with the production of strategic communication and company positioning documents, to design and development, with results presentation and production management. Internal consultancy activities at Finmeccanica for the organization and production management for the event Le Bourget 2009. Focal point for the launch presentation, in collaboration with the Top management, and for everyday materials for conferences, in collaboration with the Communication Department, during the event .
Abi (Bank), AdnKronos (Press), Alfa Wasserman (Pharmaceutical), Finmeccanica (Aerospace e Defence), Kimbo (Food & Beverage), Magneti Marelli (Automotive), Ministero dello Sviluppo Economico (Institution), Orogel (Food & Beverage), Promuovitalia (Institution).
From September 2004 to August 2008 – Project Manager – INAReA
Project Manager of Corporate and Brand Identity orders and graphic design related activities. Identity management applied on different sectors, from education to glass industry, supporting the customer throughout the entire process from the needs collection to the strategic presentation, up to the visual identity guidelines.
Banca CR Firenze (Bank), Biancoseta (Textile-Soft furnishings), Casa della Mamma (Onlus), Cisem (IT), Edizioni Play Press (Publishing), ISDA (Education), NBA Europe Live (Sport), Sapienza Università di Roma (Education), Seves (Glass industry).
From January to April 2003 – Assistant to the Head of Technology - Roncaglia & Wijkander
Graphic and web designer of the company intranet “Faro”. Design and setup of company intranet web pages, definition of the information architecture. Technical skills and creativity, setup of banners and advertising animations.
2003-2005 Assistant to the Professor - Sapienza Università di Roma
Course of Design and Communication Graphic and course of Computer Science, Faculty of Communication Sciences.